Keyword software is a tool that helps SEOs perform and automate keyword analysis, discovery, tracking and prioritization. It saves time and improves accuracy, so SEOs can focus more on the optimization of their websites, which is where search engines look to find content that is most relevant to any given search query.
There are a number of free tools that can be used to perform keyword research and analysis, but many larger SEO teams will use dedicated keyword software that has been built for this purpose. These products take the manual process out of the hands of a human, and also can provide a whole host of additional unique and valuable metrics to help SEOs make informed decisions about how to optimize their pages.
The first and most obvious example of keyword software is Google’s own “Google Ads” Keyword Planner. This is a free service for anyone that wants to use it, and it provides some of the most important information about keywords, including search volume data and forecasting. It can also be used to search for new keyword ideas and get a list of related terms that might have more potential.
Other popular tools include AnswerThePublic, Ubersuggest (developed by Neil Patel) and Moz’s own SEO platform. These tools often offer a more simplified user experience than some of the more full-featured paid tools, but don’t skimp on important metrics like keyword difficulty or search engine results page analysis (SERP).
Using a combination of these and other tools will help you identify keywords that are realistic for your site in terms of search volume and competition. Ultimately, the best keywords will be those that are attracting the right kind of traffic and have good conversion potential.
Once you have your keyword list, it is crucial to ensure that all of the keywords on your website are tagged correctly and are included in your page titles, URLs, headers and tags. The more keywords that are indexed by the search engine, the higher your chances of ranking for them. It is important to monitor keywords on a regular basis, and to ensure that any new or updated pages are tagged properly.