There are literally hundreds of tools on the market specifically aimed at keyword research. They differ in terms of features, amounts and sources of data, and price. So, if you’re looking to use them for your SEO strategy, how do you pick one? And, more importantly, do you have to fork out hundreds of dollars a month to get the best tool?
Streamline Your Workflow and Maximize Your ROI
When done right, the best keyword software tools can simplify your workflow by automating time-consuming tasks. This can help you save valuable time so that you can focus on other important, higher priority marketing activities.
Keyword software can also help you discover new content ideas, as well as see the keywords that your competitors are ranking for. This allows you to target those keywords to steal their traffic and improve your own rankings.
Using keyword software, you can easily find the top search terms that people are searching for on Google and other popular search engines. This is an important step in building a solid foundation for your SEO campaign. By taking the time to do this properly, you can maximize your SEO efforts and grow your website’s organic traffic over time.
The best tool for keyword research is Moz’s own Keyword Explorer. It can provide you with a wealth of information about each keyword, including monthly searches, difficulty, and organic CTR. It also gives you insight into current results that are ranking for the keyword and suggests similar keywords that have a similar search volume. It doesn’t have quite as many features as some of the full-featured SEO tools, but it is still a great option for beginners and those looking to save some money.
Other keyword software, such as Ahrefs, Wordtracker, and Ubersuggest, can be useful for digging up additional keyword variations, analyzing their SEO profitability, and examining competition. Some of them can even show you the top Google results for each keyword, including the site that has a featured snippet.
Depending on the tools you choose, it’s important to consider whether they have negative keyword options that can be used to exclude specific terms from your PPC campaigns. This can help lower your CPC and improve your Quality Score and post-click conversion rates.
There are a number of free tools that can be used for basic keyword research, such as Google Search Console and Keyword Planner (provided by Google for their Ads product). However, the best keyword software suite will cover all of your SEO needs, from keyword research to competitor analysis, and it won’t require you to sell your firstborn child to afford it.